What I Learned from Earning 5 Google Ads Certifications as a Student 

Learn how a student earned 5 Google Ads certifications through Google Skillshop, and discover the key lessons, tools, and strategies to start your digital marketing journey. 

Introduction

As a Computer Science student with no formal experience, I decided to explore digital marketing through Google Skillshop. Within a few months, I completed 5 Google Ads certifications — Display, Search, Measurement, Video, and Google Analytics (GA4). Here’s what I learned and why it’s a great starting point for anyone who wants to enter the digital marketing world.

Why I Chose Google Ads

Digital marketing is everywhere — from YouTube ads to search engine results. I chose Google Ads because:

• It’s free to learn through Google Skillshop

• Google is the most widely used ad platform

• Certifications add credibility to your portfolio, even as a beginner

The 5 Certifications I Completed

1. Google Ads Display Certification – Understanding banner ads and visual placements

2. Google Ads Search Certification – Learning keyword intent and ad copywriting

3. Google Ads Measurement Certification – Using analytics to track ad performance

4. Google Ads Video Certification – Creating video ads for YouTube

5. Google Analytics Certification – Measuring user behavior across websites
   
   

Key Lessons I Learned

• Strategy matters more than budget. Even mock campaigns taught me how targeting works.

• Analytics is your best friend. Knowing how to measure success is crucial.

• Certifications = Confidence. They give you structure, vocabulary, and recognition.

• Freelancers can stand out. Even without experience, certificates prove your effort.
  
  

Tools I Used (All Free)

• Google Skillshop

• Canva (for mock ad design)

• Google Analytics demo account

• ChatGPT (for learning strategy and testing ideas)

What’s Next?

I’m now building a portfolio of mock ad campaigns to showcase my skills and attract freelance work. If you’re just starting, don’t wait for a job. Learn, build, and show what you can do.

Want Help with Google Ads?

Feel free to Contact Me if you're a small business or startup looking for help setting up ads, even as a trial or collaboration. I'm still learning — but I'm passionate, certified, and ready to help!